The Material blog
Your resource for retail
The latest news from Material, stories from independent retailers, and all things retail. Grab a cup of coffee and jump in.
Posts
How Independent Retailers Can Use Dropshipping to Boost Margins and Expand Product Offerings
Dropshipping provides a game-changing opportunity to launch new categories, test trends, and maximize margins.
How Inventory Value Tracking Works in Material POS
A deep dive into how Material POS keeps track of your inventory cost value over time.
Introducing the New Loyalty Management Experience
The all-new Loyalty Management Experience gives you a complete view of everything happening in your loyalty program–from points earned to rewards redeemed.
Introducing Supercat: AI-Powered Product Classification and Attribution for Ecommerce
Material Retail announces Supercat, an AI-powered product classification and attribution tool. This tool fully automates the process of classifying and attributing products, ultimately improving search functionality and discoverability. Customizable...
Introducing the New Customer Management Experience
Check out the totally redesigned customer management experience and learn how you can use it in your business today.
How Migrating to Shopify Saved The Shoptiques Marketplace
For years, the Shoptiques marketplace faced a steady decline in sales, despite the team’s best efforts. Here’s the remarkable story of a last-ditch attempt to turn the failing marketplace around, and reinvigorate a community of independent retailers.
Red to Black, or The Story of How We Turned Around Charming Charlie’s Ecommerce Business
After closing their nearly 400 stores and moving the business online, Charming Charlie was still losing money. Time was running out to turn things around.
Introducing the New Product List Experience
The new product list experience is full of big and small improvements to help make browsing and working on your inventory faster and more efficient.
How We Grow Retailers’ Online Sales Profitably from Under $10k to $100k Annually
In this article, we will share our playbook for profitably growing retailers’ online sales to $100,000.
How to use Material’s new Product Stock report, plus 4 quick inventory wins you can get today
The new report is the best way to understand what stock is and is not moving in your store. Plus, we share 4 quick inventory wins you can get today.
How Comfy Shoes cornered the market on the Boston Clog
Part two from our story about a boutique owner in New Jersey, and how he was able to skyrocket his ecommerce business.
Learn how this retailer went from zero to $44,000 in online sales in less than a month
This is a story about a boutique owner in New Jersey who launched his ecommerce store with Material in order to keep his business alive, as COVID spread across the US.
5 Ways Boutique Owners Can Save Time With ChatGPT
AI tools like ChatGPT are here to stay, and they’re poised to change our relationship with our work. Here are five actionable ways boutique owners can start using ChatGPT today.
Building a Strong Retail Team: 5 Strategies to Promote Employees
For small business owners, promoting your retail employees is critical to building a robust business. Ensure promotions run smoothly with these five strategies.
Stopping Theft in its Tracks: 14+ Strategies for Independent Retailers
Loss prevention minimizes theft and other financial losses from customers, employees, or vendors. Here are 14+ strategies retailers can use to reduce shrink.
Employee Retention in Retail: 9 Ways To Retain Your Staff
For small business owners, employee retention is critical. Here, we’ll explore why employee retention in retail matters and discuss nine ways to improve it.
Retail Hiring: 6 Tips for Finding and Hiring Retail Workers for Small Businesses
Creating an effective retail hiring process is critical for independent retailers. Here are six strategies for hiring retail employees you can trust.
Why Boutiques Should Use SMS Marketing in 2023 (+3 Tips to Get Started)
Today, SMS marketing is one of the most productive marketing channels. For small business owners, SMS marketing saves you time, drives engagement, and boosts revenue.
5 Common Mistakes Boutiques Make When Leasing a Retail Space (And what to do instead)
Choosing the right location for your shop is critical. And the wrong lease terms could disrupt your business or result in unexpected costs.
How Independent Retailers Can Survive, and Thrive During a Recession
There’s been a lot of talk lately about economic uncertainty and what it could mean for the retail industry. Co-CEO Elliot shares four ideas you can implement today to make your business leaner and more profitable during an economic downturn.
23 of Our Favorite Online Resources for Independent Retailers in 2023
From blogs to social media to podcasts, here are 23 of our favorite online resources helping independent retailers better compete and scale their businesses.
5 Tips We Use to Jumpstart Our Boutiques’ Marketing Efforts
Every week we tackle new design and marketing challenges for dozens of boutiques across the US. And in this article, I want to share 5 fundamental marketing tips my team uses to get big results for our boutiques.
Shoptiques Business Has a New Name: Introducing Material
Shoptiques Business is now Material. We’re changing our name, but our mission is the same: to help independent retail businesses operate more efficiently by providing tools for selling in-store and online and on our marketplaces.